Wealth Depot helps e-commerce "Double Eleven" and witnesses the miracle of online shopping in China!
Release Time： 2019-11-13 10:47:00.000
On the "Double Eleven" in 2019, major e-commerce platforms across the country hit new highs. As a senior logistics system integrator, Wealth Depot helps e-commerce companies to fully face the "Double Eleven". Wealth Depot smart logistics system escorts parcels. The sales turnover of Wealth Depot Group customers exceeded 420 million yuan on the day of Double Eleven, setting a new record again.
On the eve of Double Eleven, the engineer team of Wealth Depot Group rushed to the customer's cloud warehouse to maintain and upgrade the intelligent storage equipment to ensure the normal operation of the equipment during the Double Eleven period and ensure the speed of package delivery. Shipments exceeded 350,000!
"The scientific and technological power of cloud computing makes the storage center more modern and intelligent, which not only saves a lot of labor costs, but what we value more is that the increase in shipping speed allows buyers to have a better consumption experience." Chen Yunxia, the site manager of Tianma Yuncang, introduced.
The following is from: People's Daily Overseas Edition: "Double 11" witnessed the miracle of online shopping in China
Original title: "Double 11" witnesses the miracle of online shopping in China
On November 11, at the Tianma E-commerce Industrial Park in Haizhou District, Lianyungang City, Jiangsu Province, the staff was stepping up to deliver express packages. Photo by Geng Yuhe (People's Vision)
On November 11, the business miracle expected by the world came as promised.
On the Tmall platform, Milk Deluxe low-fat milk sold 100,000 boxes in one minute; Midea microwave oven sales exceeded 10,000 units in one minute and 11 seconds...
On the Jingdong platform, sales of 65-inch TVs exceeded 10,000 units in just 8 seconds; within 1 minute, more than 10,000 units of sweeping robots were sold...
On the Dangdang platform, 2.33 million books were sold in one minute, which is equivalent to the collection of a large and medium-sized library.
This year's "Double 11", 1 hour, 3 minutes and 59 seconds after zero o'clock, the turnover of the Tmall platform exceeded the 100 billion yuan mark, 43 minutes and 27 seconds faster than in 2018, setting a new record. From 00:00 on November 1st to 00:00 on the 11th, the cumulative order value on the Jingdong platform exceeded 131.3 billion yuan.
Numbers are not all about "Double 11". Jiang Fan, president of Tmall and Taobao, said that this is a "Double 11" that reflects new consumption power, and a large number of new consumer groups, consumption supplies and consumption scenarios have emerged.
Clothing consumption is still hot
Maternal and baby products are still popular for hoarding. From November 1st to November 10th, the overall turnover of maternal and infant categories on the Jingdong platform increased by 100% year-on-year.
Pet consumption is becoming more and more popular. From November 1st to 10th, the turnover of pet deworming categories on the JD platform increased by 277% year-on-year, and the turnover of cat litter boxes increased by 240% year-on-year.
Health consumption is growing rapidly. On the Tmall platform, Beici foot bath sold 10,000 units in 15 minutes, and SKG cervical spine massager sold 20,000 units in 15 minutes. On the Jingdong platform, within one hour, the order volume of Internet hospitals increased by 45 times year-on-year, and the transaction volume of consumer medical care increased by 54.34% year-on-year.
Explosive new products have appeared
This year's "Double 11" many popular products have a common feature - new products. On the Tmall platform, more than 1 million new products have been chosen to launch during the "Double 11" period. More than 50% of the big beauty brands even broke the convention and released the most watched "Christmas gift box" on "Double 11" in advance.
Internet-native brands shine. text-indent: 2em; letter-spacing: 0em; margin-top: 0em; margin-bottom: 0em;"> The new supply also comes from a large number of imported goods. As of October 31, there are 78 countries and regions More than 22,000 overseas brands have entered Tmall Global, covering more than 4,300 product categories.
Live broadcast strongly stimulates "buy, buy, buy"
Every year, "Double 11" will give birth to new consumption scenarios. This year, the content-based ecology represented by live broadcast has become another important position for brand and business operations due to its extremely high user stickiness and transaction conversion rate.
"Double 11" opened only 1 hour and 3 minutes ago, and the transaction volume guided by Taobao's live broadcast surpassed last year's "Double 11" throughout the day; by 8:55, the live broadcast transaction volume exceeded 10 billion yuan. Live broadcasting has become an important growth point for consumption, and more than half of Tmall's "Double 11" merchants sell goods through Taobao live broadcasting. This year's "Double 11", the presidents of nearly a hundred brands around the world walked into the live broadcast room. All walks of life have launched live broadcasts. Among them, the two industries of home decoration and electronic consumption have seen a year-on-year increase of more than 400% in the transaction volume guided by live broadcasts.
New technology has become an important force driving the miracle of online shopping. Up to now, thousands of stores have been upgraded to Tmall Flagship Store 2.0. Flagship Store 2.0 redefines the shopping experience for consumers. With the AR (augmented reality) try-on function, consumers can check online whether the lipstick color matches their skin tone. With 3D technology, consumers can watch smart 3D real-time images without leaving home, realizing the integration of online and offline experiences.
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