Daku helps e-commerce "Double Eleven" and witness the miracle of online shopping in China!
In the "Double Eleven" in 2019, major e-commerce platforms across the country set a new record. As a veteran logistics system integrator, Daku helped e-commerce companies to fully face the "Double Eleven", and the smart logistics system of Daku helped protect the package. The sales turnover of Daku Group customers on the day of Double Eleven exceeded 420 million yuan, setting a new record again.
On the eve of Double Eleven, the Daku Group engineer team rushed to the customer Yuncang to maintain and upgrade the intelligent storage equipment to ensure the normal operation of the equipment during Double Eleven and ensure the speed of parcel shipment. Shipments exceeded 350,000!
"The technological power of cloud computing makes the storage center more modern and intelligent, which not only saves a lot of labor costs, but what we are more interested in is that the increase in shipping speed enables buyers to have a better consumer experience. Chen Yunxia, person in charge of Tianma Yuncang site, introduced.
The following is from: People's Daily Overseas Edition: "Double 11" witnesses the miracle of online shopping in China
Original title: "Double 11" witnessed the miracle of online shopping in China
On November 11, in Tianma E-commerce Industrial Park, Haizhou District, Lianyungang City, Jiangsu Province, staff members are stepping up the delivery of express packages. Photo by Geng Yuhe (People's Vision)
On November 11, the business miracle expected by the world came as expected.
On the Tmall platform, Terunsu low-fat milk sold 100,000 boxes in one minute; Midea microwave ovens sold 10,000 units in 1 minute and 11 seconds ...
On the JD platform, in just 8 seconds, the sales of 65-inch TVs exceeded 10,000 units; in one minute, more than 10,000 cleaning robots were sold ...
On the Dangdang platform, 2.33 million books were sold in one minute, which is equivalent to the collection of a large and medium-sized library.
This year's "Double 11", one hour, three minutes and 59 seconds after zero, Tmall platform turnover exceeded the 100 billion yuan mark, 43 minutes and 27 seconds faster than 2018, and set a new record. From 01:00 on November 1 to 01:00 on November 11, the cumulative order amount of JD platform exceeded 131.3 billion yuan.
The numbers are not all of the "Double 11". Jiang Fan, President of Tmall and Taobao, said that this is a "Double 11" that reflects the new consumption power, and a large number of new consumer groups, consumption supplies and consumption scenarios have emerged.
Clothing consumption is still hot
Maternal and infant classes are still popular. From November 1st to 10th, the overall turnover of the maternal and infant category on the JD platform increased by 100% year-on-year.
Pet consumption is getting hotter. From November 1st to 10th, the turnover of pet insect repellent products on the JD platform increased by 277% year-on-year, and the turnover of cat litter boxes increased by 240%.
Health consumption has grown rapidly. On the Tmall platform, Beici foot baths sold 10,000 units in 15 minutes, and SKG cervical massagers sold 20,000 units in 15 minutes. On the JD platform, within one hour, the order volume of Internet hospitals increased by 45 times year-on-year, and the turnover of consumer medical services increased by 54.34% year-on-year.
New models have appeared
This year's "Double 11" many explosive products have a common feature-new products. On Tmall platform, more than 1 million new products have been selected for launch during the "Double 11" period. More than 50% of the big beauty brands have even broken the rules, and have promoted the “Christmas Gift Boxes” that have received the most attention in the year to “Double 11”.
Internet native brands shine. text-indent: 2em; letter-spacing: 0em; margin-top: 0em; margin-bottom: 0em; "> The new supply also comes from massive imported good goods. As of October 31, 78 countries and regions More than 22,000 overseas brands have settled in Tmall International, covering more than 4,300 product categories.
The live broadcast is vigorously pulling "buy, buy and buy"
Every year, "Double 11" will give birth to new consumption scenarios. This year, the content ecology represented by live broadcasting has become another important position for brand and merchant operations due to its extremely high user stickiness and transaction conversion rate.
The opening of "Double 11" was only 1 hour and 3 minutes, and Taobao's live-streaming volume surpassed last year's "Double 11" full day. By 8:55, the live broadcast turnover exceeded 10 billion yuan. Live broadcast has become an important growth point to drive consumption. More than half of Tmall “Double 11” merchants use Taobao live broadcast to sell goods. This year's "Double 11", the presidents of nearly a hundred brands around the world walked into the live broadcast room. Live broadcasts have been launched in all walks of life, including home improvement and consumer electronics. The volume of live broadcast-guided transactions has increased by more than 400% year-on-year.
New technologies have become an important force driving the miracle of online shopping. So far, thousands of stores have been upgraded to Tmall flagship store 2.0. Flagship Store 2.0 redefines the shopping experience for consumers. With AR (augmented reality) test makeup, consumers can check online whether lipstick color matches skin tone. With 3D technology, consumers can watch smart 3D real-world pictures without leaving home, and realize the integration of online and offline experiences.